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Nowadays, expanding a business internationally does not require large a
Nowadays, expanding a business internationally does not require large amounts of money, but it certainly requires time, effort and resources (personal and monetary).
Therefore, we bring you three ways to expand your business quickly without requiring a significant investment:
Digital marketing
Thanks to the reach that can be obtained through social networks, websites, webinars and advertising in digital media, you can reach any market advertising the product or service. Nevertheless, it is important to carry out an adequate planning for your business expansion, since, depending on the country you want to expand to, you may find obstacles that limit product shipment or offering certain services. It is also important to have a good translator and / or person who designs campaigns that suit the target audience, because one word, even in the same language, can mean something different in another region.
Hiring a local person with experience in the market
Hiring a person with extensive experience in the market in which you are looking to enter, who supports and guides you in customizing your products or services and teaching you the most convenient sales channels will save you a lot of time, money and learning curve. In many cases, it will help you to gradually grow and refine your internal processes.
Local business partner
Many companies seek to enter a new market through a commercial ally that facilitates the commercialization of their products or services in a new territory, since they already have the necessary experience and infrastructure. It is important to do a proper investigation of the local ally to know their capabilities, response times and the volume that could be marketed, to know that their production can supply the required demand. Also, getting to know the ally in person and listening to business referrals from other companies should give you the confidence to move forward and start doing business together.
If you are interested in learning more about how to expand your business into new countries, contact us here.
You might also like to read: How to expand your business in Mexico
